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| Advanced Marketing
Techniques
Domain Hosting
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| In
this session we will be discussing how to
build and publish web sites to the Internet. You will using these
websites to market your
businesses. This is a very powerful way to establish your presence on
the
Internet, and to allow you to own a piece of permanent Internet real
estate. In
this particular segment we will be discussing domains and web hosting.
For
those of you who were at our first session we discussed
Goal’s, organization and
time
management etc. Now we need to get prepared to take
some action and the very first thing you need to do to is build a web
site and
or a Splash page. Splash Pages A Splash Page is like a welcome mat at your front door... or an appetizer before the main meal. It gives you a hint of what lies beyond. It is the first page of a website, usually with a stunning image and the cattery name, that you click on to enter the website. It should download loads quickly, so the viewer enters your site after just a short wait. You have a business and want to market that business on the web. An effective tool is having a website of your own which you have control over. In order to build and then publish websites, you need:
A domain name is your personal identification on the Internet here you want something that relates to your business, and hopefully sets you apart from others but that also helps in the search engine rankings. For example if your going to be selling apples you want your domain to reflect that. If someone was going to go start a search for apples the first word they would start with would mostly likely be apple right. so you need to put some time and thought into your domain name. The term domain name has multiple related meanings:
They are sometimes colloquially (and incorrectly) referred to by marketers as "web addresses" and "domain name" and "host name" and are often used interchangeably. |
| Overview |
